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Rocky Mount business owners stump for Biden in new TV ads

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ROCKY MOUNT — Joe Biden’s campaign has launched television ads with Rocky Mount business owners voicing support for the Democratic presidential candidate.

The ads feature two Black female small business owners talking about how COVID-19 has affected their businesses. 

Giovanni Rocco, press secretary for Biden for President, North Carolina region, said the commercials show small business owners’ grit and perseverence. The ads ads are running on digital and television platforms across the state.

“Kimberly,” a 60-second spot, follows Kimberly Clayton, founder of The Bath Place, a soap company in Rocky Mount. She shifted her operation to making hand sanitizer when the pandemic hit. In the ad, Kimberly expresses frustration with President Donald Trump prioritizing big corporations while she has to figure out how to pay bills and feed her family. Clayton says she’s not giving up, and that everyone should get behind Biden’s “Build Back Better” plan.

“Celeste,” also a 60-second spot, introduces Celeste Beatty, who operates a microbrewery and is Rocky Mount entrepreneur. She explains how COVID-19 has affected her business’ revenue. She says in the ad that the current administration has unclear policies to handle COVID and describes why she thinks Biden’s past experience as a unifier and a listener makes him the man to turn the country around.

Similar localized ads are running in other key battleground states, including Arizona and Pennsylvania.